Company & Business Branding
The branding isn’t your company name, or your product, or even your logo. Your branding is a blueprint for the development of a successful brand in order to achieve specific goals. Your brand guidelines dictate how your customers perceive your business.
Your Brand’s Personality
When developing a brand you need to carefully consider the personality that you wish to convey. What adjectives would you use to describe your company? How do you want your audience to perceive you?
Your brand guidelines are an important document. A brand guide document is a set of rules regarding fonts, colour schemes, formatting and styling. This ensures a consistent message across all media and platforms.