M

Mandatories – A list of what should be included/excluded from a project.

Meta-Tag – HTML tags that contain data about the web page, such as keywords, author etc.

Mock-Up – Usually a rough approximation of what the final product might look like. Even if it’s for an interactive project such as a website, a mock-up is often a flat, static image which gives the look and feel of the finished site.

Mnemonic – Something which is used to help consumers recall your product. These can be either visual or audible, and often a combination of the two.

Mood Board – A mood board is a rough collection of images, texture and colour swatches etc. which are compiled to give an impression or feeling of a project. They are useful as they can be made quickly and help convey ideas to clients.

Mouse-Over – An effect where a link or graphic on a webpage will change when the user positions the mouse over it.

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