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Design, Web and Print Glossary, Terms, Definitions – K

K Kerning – refers to the spacing between any two particular letters. For instance, ‘AV’ has a closer kerning than some other combinations to give visual balance. KISS – “Keep It Simple, Stupid”, a useful phrase to remind creatives to make sure that they’re not over-complicating a concept. Carefully considered … Continue reading

Design, Web and Print Glossary, Terms, Definitions – J

J Java – Not to be confused with JavaScript, this is a programming language which allows small programs to be downloaded onto computers and run. JavaScript – Is a scripting language which adds interactivity to web pages. Effects such as drop-down menus, roll-overs and slideshows are typically written with JavaScript. … Continue reading

Design, Web and Print Glossary, Terms, Definitions – G

G Gerunds – These are words which end in “ing”. You should avoid having too many of these close together. Ghosting – Whereby elements in the background are visible through foreground elements. Sometimes this occurs as an undesired effect when printing. Gif – An image file designed specifically for the … Continue reading

Design, Web and Print Glossary, Terms, Definitions – B

B Balance – A term used to describe the aesthetic or harmony of elements, whether they are photos, art or copy, within a layout or design. Balloon – Anything that encircles copy / text. Banner (Web) – A web-based advert, either static, animated or interactive. Baseline – In typography, this … Continue reading