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Design, Web and Print Glossary, Terms, Definitions – H

H

Headline Twist – A technique often used by comedians, whereby they lead users thought down one trail, only to reveal an unexpected punchline. In marketing, this can be either humorous or serious.

Hex / Hexadecimal – A numbering system which uses the numbers 0 – 9 and the letters A – F. This system is used to define colours for use on the web, pre-fixed with # to mark it a colour. #000000 is black, #ffffff is white.

HTML – Abbreviation of HyperText Markup Language. The fundamental coding used to develop web pages.

Hickey – A mark, blotch or other artefact left on a printed item. An error usually created by foreign matter affecting the print run.

Hyperlink (or Link) – A clickable element that directs the user to another web page, or part on the same page.

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