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Innovation Awards – Design

Concept for the promotional material for the University of Brighton Innovation Awards. The idea of the tin, which was to be mailed as as an invitation, was drawn on the idea of fish being a ‘brain’ food. That is the omega 3 oil contained within fish being an essential part … Continue reading

Design, Web and Print Glossary, Terms, Definitions – K

K Kerning – refers to the spacing between any two particular letters. For instance, ‘AV’ has a closer kerning than some other combinations to give visual balance. KISS – “Keep It Simple, Stupid”, a useful phrase to remind creatives to make sure that they’re not over-complicating a concept. Carefully considered … Continue reading

Design, Web and Print Glossary, Terms, Definitions – J

J Java – Not to be confused with JavaScript, this is a programming language which allows small programs to be downloaded onto computers and run. JavaScript – Is a scripting language which adds interactivity to web pages. Effects such as drop-down menus, roll-overs and slideshows are typically written with JavaScript. … Continue reading

Design, Web and Print Glossary, Terms, Definitions – G

G Gerunds – These are words which end in “ing”. You should avoid having too many of these close together. Ghosting – Whereby elements in the background are visible through foreground elements. Sometimes this occurs as an undesired effect when printing. Gif – An image file designed specifically for the … Continue reading

Design, Web and Print Glossary, Terms, Definitions – B

B Balance – A term used to describe the aesthetic or harmony of elements, whether they are photos, art or copy, within a layout or design. Balloon – Anything that encircles copy / text. Banner (Web) – A web-based advert, either static, animated or interactive. Baseline – In typography, this … Continue reading