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Design, Web and Print Glossary, Terms, Definitions – K


Kerning – refers to the spacing between any two particular letters. For instance, ‘AV’ has a closer kerning than some other combinations to give visual balance.

KISS – “Keep It Simple, Stupid”, a useful phrase to remind creatives to make sure that they’re not over-complicating a concept. Carefully considered but simple ideas are the most effective.

Kiss-Cut – A type of cut which just ‘kisses’ the paper. A notable use is in the production of self-adhesive stickers where the stickers are cut to shape, leaving the peel-away backing intact.

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