R

Radio Button – Thos round selectable buttons that will only allow one to be selected at a time.

Raster – A raster image is one that is made up of pixels. As opposed to vector.

Reductionism – The act of reducing elements of an advert down to the essentials so that the ad still works.

Render / Rendering – Renders are the outputs, such as a video or image from a 3D modelling package, or a video from a video production package. This can be a lengthy process depending on the project and the machine that is doing the rendering.

RGB – The colour mode that colour electronic displays use.

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