Radio Button – Thos round selectable buttons that will only allow one to be selected at a time.
Raster – A raster image is one that is made up of pixels. As opposed to vector.
Reductionism – The act of reducing elements of an advert down to the essentials so that the ad still works.
Render / Rendering – Renders are the outputs, such as a video or image from a 3D modelling package, or a video from a video production package. This can be a lengthy process depending on the project and the machine that is doing the rendering.
RGB – The colour mode that colour electronic displays use.