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Design, Web and Print Glossary, Terms, Definitions – P


PDF – Portable Document Format. A common and versatile file format for sharing documents and sending print-ready artwork to printers.

PHP (Hypertext Pre-Processor) – A scripting language which resides on the servers where a website is held. PHP carries out all its work on the server and then generates HTML which it then presents to the web browser.

Pixel – The basic parts that make up a raster image, such as a photograph. The image is made up of a number of pixels.

Pixilation – This occurs when the DPI (dots-per-inch) is too low. Often seen when an image pulled from the web has been printed out.

Plug-In – Additional add-ons that can be applied to a piece of software, such as extensions for web browsers or WordPress.

PNG – An ideal image format for preparing images for the web. It’s lossless and it also supports alpha transparency.

Printer Spread – The order in which a printing company differs from how they are finally presented when printed and bound. A Printer Spread is the name for this layout which is usually all the pages printed on one large sheet which is then cropped.

Problem – This word is used to describe the issues facing your customers or reason behind a project. By defining it as a problem you start to look for solutions.

Proposition – That is the promise that your product / service makes.

Prototype – An advanced mock-up of a project, usually more tangible. For instance, for a web project, several working web pages might be created.

Push It – A phrase used in the design / marketing industry to encourage a project to be reworked.

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