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Design, Web and Print Glossary, Terms, Definitions – E


Emboss – To press an image into paper using a tool so that a relief of it is left behind, raised from the surface. The opposite of deboss.

EPS (Encapsulated PostScript) – A common vector-based file, often supplied to printers. If you have a logo created it will also usually be supplied in this format.

Exaggeration – In advertising, exaggerating the benefit which is based on a truth.

Execution – Carrying out and completing a project.

Export – A term given to the method of exporting a file from a piece of software. Exporting is usually done to provide a file for a particular purpose, such as files for use on the web, PDFs etc.

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